Apple is ‘working tirelessly’ to find solutions to component shortage as it hikes prices across Mac, iPad and more

Published Jun 25, 2026 • 1:05 PM

The short version

Apple CEO Tim Cook warned this was coming a week ago , as component pricing for memory and storage hits unprecedented levels.
In a statement to Bloomberg today , the company acknowledged “this is not welcome news” and is “working tirelessly to find solutions”.

Apple just rolled out a slew of price increases across Mac, iPad, Apple TV, HomePod and more product lines.

Apple CEO Tim Cook warned this was coming a week ago, as component pricing for memory and storage hits unprecedented levels. In a statement to Bloomberg today, the company acknowledged “this is not welcome news” and is “working tirelessly to find solutions”.

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