European Commission Chooses to Keep EU Users Locked Up Behind Big Tech’s Gates

Users are always seeking more control over their social networking experience to make it better, whether to improve privacy or enhance flexibility. Interoperability between social networking platforms like Facebook and TikTok has so many benefits that solve those issues.  

Say you’re on multiple platforms because you have friends you follow on different networks, but you’ve decided to choose one platform with better privacy practices. With interoperability, you could switch and still interact with friends who remain on larger platforms. It could also enable independent apps with better privacy controls and more user choice. These are the untapped possibilities that could benefit users in the European Union under the 2022 Digital Markets Act (DMA).  

Yet, the European Commission, in its first review of the DMA, announced in April it had decided not to extend the DMA’s interoperability mandate to social networking and didn’t give a deadline or a timeline for enforcing that part of the Act. The Commission said “there is no clear demand” from users and businesses for social networking interoperability and, in any case, it’s too technically complex at the moment. Meanwhile, the Big Tech platforms that have been slow-walking interoperability over the last two years, erecting a myriad of hurdles for users seeking more freedom to choose other platforms, get a pass.

This is a huge disappointment and a missed opportunity by the Commission. Interoperability dismantles one of the biggest barriers faced by users who want to leave the tech giants’ platforms: the choice between changing to a platform you prefer or staying behind on a platform where all your friends, communities, and customers are.

The DMA, which went into force in 2024, aims to foster more choices for European Union users and encourage competition and innovation by forcing so-called gatekeeper platforms like Meta, Apple, and Google, to open their ecosystems to competitors. The regulation does a great deal to foster the integration of competing services and devices with the ecosystems of very large online platforms that act as gatekeepers. It even requires interoperability for messaging services, despite the significant technical and privacy challenges involved.

So, it’s odd that the Commission is using complexity as a shield against taking on social networking interoperability. The internet already runs on complex interoperable systems. Approaches like ActivityPub, the decentralized networking protocol behind the “Fediverse,” which gave rise to decentralized networks like Mastodon, already exist. The DMA shouldn’t mandate a specific protocol, but it can require meaningful interoperability outcomes.

The argument that there’s no real demand for social networking interoperability also falls flat. Users want the ability to move across platforms, choose the content they’d like to see from platforms, and not be tied down to a single platform. But there’s no way to get there—the platforms are doing little to open their social networking ecosystems. And now you have the DMA’s enforcer saying it’s not going to make them change. Demand for alternatives won’t materialize at scale until users see real progress towards interoperability, something the Commission has the power to do.

Having decided there’s little demand and too much complexity to proceed with mandating social networking interoperability, the Commission said it “will continue to monitor and assess how these services evolve.” This wait-and-see-posture only hurts users and strengthens and further entrenches Big Tech incumbents.

The DMA is supposed to center on the rights of technology users and be the pathway to an internet experience where you decide which software runs on your devices, where it’s easy to find the best products and services, and where you can leave a platform for a better one without forfeiting your social relationships.

Meanwhile, Big Tech is also resisting the DMA’s openness requirements. For example, Apple is supposed to be opening up iOS devices to rival app stores. Yet, the smartphone giant’s plan for opening its App Store levies junk fees and onerous conditions on app makers and is effectively impossible for any competitor to use.

It’s not just Apple pushing back against DMA enforcement. Meta's response is a “pay for privacy “system, in which users who do not consent to Meta’s surveillance will have to pay to use the service, or be blocked from it. Whether their plan complies with the DMA remains under review.

Nowhere in the DMA does it say social networking companies get to install a toll booth for users seeking to benefit from privacy rights the regulation grants them. The future EU Digital Fairness Act is another opportunity to protect users from such practices by declaring them unfair.

The Commission has responded to these developments with investigations, preliminary rulings, and fines. Meanwhile, users are missing out on greater choice and flexibility in how they communicate and connect online.