Caitlin Clark passes LeBron James in jersey sales, further exposing WNBA's marketing problem

Published May 22, 2026 • 1:17 AM

Caitlin Clark outsells LeBron James in basketball jersey sales, ranking second only to Stephen Curry amid WNBA marketing controversy over her omission.

Read the full story at Fox NewsOriginal

How other outlets covered this

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Alto found this story at 3 outlets. Same event, different framing — compare the headlines.

Fox NewsLeBron James shows love to Caitlin Clark on his Instagram after her historic 45-point performanceabout 1 month ago
BreitbartCaitlin Clark's Jersey Sales Officially Pass LeBron James3 months ago
Google NewsLeBron James congratulates Caitlin Clark after she shatters Diana Taurasi's WNBA career milestone record - Fox News4 months ago

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Alto has tracked this across 5 days of coverage from 3 outlets.

Saturday, Jul 18
- LeBron James shows love to Caitlin Clark on his Instagram after her historic 45-point performanceFox News
Wednesday, Jul 15
- Kareem Abdul-Jabbar misses the point on Caitlin Clark and the face of the WNBA debateFox News
Friday, May 22
- Caitlin Clark passes LeBron James in jersey sales, further exposing WNBA's marketing problemYou are here
- Caitlin Clark's Jersey Sales Officially Pass LeBron JamesBreitbart
Sunday, May 10
- LeBron James congratulates Caitlin Clark after she shatters Diana Taurasi's WNBA career milestone record - Fox NewsGoogle News
- LeBron James congratulates Caitlin Clark after she shatters Diana Taurasi's WNBA career milestone recordFox News

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BreitbartCaitlin Clark's Jersey Sales Officially Pass LeBron James3 months ago

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