Novo Nordisk rebrands as 'Novo', announces cultural reset - Reuters
The story
- Novo Nordisk rebrands as 'Novo', announces cultural reset Reuters
- Novo Nordisk rebrands to 'Novo,' CEO tells CNBC drugmaker needs to 'rethink' strategy amid obesity race cnbc.com
- No more Nordisk as Novo goes it alone amid rebranding push Fierce Pharma
- Novo Nordisk Slims Down Name to Novo WSJ
- Novo Will Use Shorter Name to Boost Recognition in Obesity Bloomberg.com
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