GoPro to be acquired for $285M, will remain a public company

TechCrunch

Published Sep 1, 2026 • 3:57 PM

GoPro to be acquired for $285M, will remain a public company

GoPro is merging with a company that builds AI infrastructure, and will continue supporting existing consumer products.

Read the full story at TechCrunchOriginal

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• GoPro is merging with Starman Optical in a $285 million deal.

• The merger pivots the company from consumer action cameras toward AI infrastructure and optical-photonics.

• The combined entity will remain a publicly listed company and will repay $92 million in debt.

Context
GoPro has struggled to compete with smartphone camera technology and sought a way to stabilize its business. This merger serves as a strategic recapitalization to diversify revenue through the growing AI

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GoPro to be acquired for $285M, will remain a public company | TechCrunch

GoPro is merging with a company that builds AI infrastructure, and will continue supporting existing consumer products.

techcrunch.com

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