Toshiba Cracked the Secret to Better Rice at Home

The short version
- The result has been unused touchscreen refrigerators and countertop gadgets that need apps just to boil water.
- Toshiba takes a different approach with the TOSHIBA OriginTaste Rice Cooker 5.5-Cup Uncooked, focusing on practical automation rather than novelty.
The story
Smart kitchen appliances have spent the last decade adding more technology and hoping consumers figure it out. The result has been unused touchscreen refrigerators and countertop gadgets that need apps just to boil water. Toshiba takes a different approach with the TOSHIBA OriginTaste Rice Cooker 5.5-Cup Uncooked, focusing on practical automation rather than novelty.
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