B&T AG Regains Control of the Brand in the US

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B&T AG Regains Control of the Brand in the US
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Switzerland’s B&T has regained full control of the B&T brand in the US. Legal disputes between B&T AG in Switzerland and its US subsidiary, B&T USA, emerged in 2025, with $15 million in B&T AG products reportedly unpaid for by B&T USA. The B&T AG has now revealed  that they have regained control of their US trademarks and will be launching a wholly Swiss-owned U.S. operation later this year.

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