'PCIe Gen7 development has already started,' says Silicon Motion's Alex Chou — Nvidia's Storage Next initiative is becoming a focal point

Silicon Motion is a relatively new entrant to the data center storage market, which has quickly landed orders from various customers and is now ramping up shipments of its high-end PCIe 5.0 SSD controllers both to CSPs and hyperscalers. Being a new player, the company has a unique view on the market, which it shared with Tom's Hardware.