Yet Another Wildberries Facility - Russia's Amazon - Goes Up In Flames After Ukraine Drone Strike

Another large warehouse and logistics hub for major online Russian retailer Wildberries has been targeted and struck by Ukrainian drones.

This is the third time in a week the company widely considered to be the 'Russian Amazon' has seen its warehouses go up in flames. At least eight of its shipping facilities have been attacked overall this month. Wildberries co-founder Tatyana Kim confirmed the fresh attack on company facilities Friday morning:

Kim, Russia's wealthiest woman, said Wildberries facilities in St. Petersburg and the surrounding Leningrad region, as well as in annexed Crimea, were hit overnight. Fires broke out at several locations, though Kim said "parts" of the warehouses were saved.

While Kim said none of the company's employees were injured, Leningrad region Governor Alexander Drozdenko wrote in a post on Telegram earlier in the morning that three people were hurt during the attack in his region.

Operations at these facilities have been halted, while all personnel a the impacted warehouse in Crimea have been evacuated.

The St. Petersburg attack resulted in especially dramatic scenes of a huge smoke plume stretching high into the atmosphere, and even visible from space, NASA satellite imagery showed.

It was just last week that the company's warehouses in central Russia were struck, which killed eight people. In the face of the Kremlin calling the attacks acts of terrorism and war crimes, Ukrainian President Volodymyr Zelensky has claimed that the hubs were "involved in providing the Russian army with drone components, navigation equipment and other gear."

The Wildberries facilities have been increasingly targeted amid broader nightly drone waves out of Ukraine, with a separate Friday attack in the Kirov region killing at least six people.

NBC News has noted, "Wildberries, whose banking arm had sanctions imposed on it by the European Union this week over its financial contribution to the Russian budget, plays a central role in Russia’s consumer economy."

"Its targeting by Ukraine appears to be part of Kyiv’s attempts to ensure ordinary Russians feel the impact of the war which has raged on Ukrainian territory for more than four years," the report adds.

The company says it is working around the clock to restore service to areas impacted by the warehouse attacks. 

Stunning footage of Wildberries hub fully on fire from earlier this week in Krasnodar:

Clear view of the entire Wildberries hub in Krasnodar fully engulfed in fire. https://t.co/PcQN5uFauU pic.twitter.com/I8jn0BAtAM

— Special Kherson Cat 🐈🇺🇦 (@bayraktar_1love) July 22, 2026

Reuters has reviewed that "Together with smaller rivals, Wildberries and Ozon sell goods and services worth the equivalent of 8.5% of Russia's gross domestic product. They provide jobs for 4 million people, or more than 5% of the country's workforce."