ASU Just Made 'Influencing' A College Major

Authored by Steve Watson via Modernity News,

Arizona State University has decided the path to success runs straight through TikTok dances, personal branding, and "strategic storytelling."

The school's Walter Cronkite School of Journalism and Mass Communication is now offering a full Bachelor of Arts in Content Creation, explicitly designed to turn students into influencers who can "thrive in the rapidly evolving creator economy."

The program's description states that students will learn content planning, video and podcast production, global perspectives, and personal branding. They will analyze performance metrics, experiment with content strategies, and complete a capstone where they pick a platform - TikTok, Instagram, YouTube - and spend a semester growing an actual audience with measurable results.

Arizona State University is now offering a 'Content Creation' major for students wanting to become social media influencers.

Students in the program will learn how to "market themselves."

"The Bachelor of Arts program in content creation prepares you to become an influencer and... pic.twitter.com/wnqdeA2C7H

— Collin Rugg (@CollinRugg) July 24, 2026

By graduation they are supposed to walk away with a real online following and "proof they've successfully built a digital brand."

Just an inkling, but Walter Cronkite would probably never have wanted to be associated with this.

Jessica Pucci, senior associate dean at the Cronkite School, insisted the curriculum goes far beyond ring lights and dance challenges. She told local media the program delivers "professional-level guidance from faculty dedicated to helping students succeed in the rapidly evolving creator economy."

It does just look like TikTok dancing though, lets be honest.

Students, she said, will leave with something more tangible than a diploma: a following, published content, and data-driven proof of brand-building.

Critics on social media were less impressed. One commenter noted they learned the same skills in their bedroom at 14 for free on YouTube.

Another fully supported parents who refuse to bankroll this particular "education."

A third accused the university of simply cashing in on a trend without teaching anything of lasting value. Even some who saw potential in the creator economy wanted the program to include basic adult skills - mortgages, savings, taxes - before handing out the degree.

This is the latest shiny product from a higher-education industry that has spent decades converting campuses into ideological finishing schools while loading students with debt for credentials the market treats as optional at best.

Clay Travis recently cut straight to the economic root of the resulting rage.

"These highly educated young far-left Democrats hate capitalism because they spent hundreds of thousands of dollars on degrees the country DOES NOT value," Travis said. "They spent $200,000 on a women's studies degree [meanwhile] plumbers and electricians are driving better cars and making MORE money. They're furious the world is valuing other people's labor more than their own. They should take a lesson... GET USEFUL SKILLS."

An influencer major fits the pattern perfectly. Four years, six figures of tuition and living costs, and the graduate emerges prepared to compete in an attention economy already saturated with teenagers who figured out the algorithm without a single student-loan payment.

The university collects the money either way. The student is left holding the resentment when the market declines to subsidize their "brand".

That resentment does not stay private. It becomes the fuel for the radical politics that now dominate so many campuses. Universities have become propaganda factories that manufacture disturbed leftists who treat practical competence as suspect and identity politics as the highest form of knowledge.

At the University of Illinois Urbana-Champaign, a required first-year education course for future teachers pushed extreme ideology on immigration, race, and gender. Leaked slides urged "humanizing language," framed border enforcement as white supremacy, and trained students to resist ICE rather than master classroom fundamentals. A whistleblower reported the class spent its time on activism while ignoring how to actually teach math or reading.

Kent State University displayed student "art" depicting President Trump's severed head on a pike with the caption "We only have to get lucky once." Administrators initially defended it as protected expression before public pressure forced its removal.

Princeton hunger strikers camping for Gaza complained the university was not monitoring their vital signs and accused officials of deliberately weakening them. One insisted, "They are not keeping track of our vitals. They are not at all taking care of us," while another claimed the group was "literally shaking" and "immunocompromised."

Joe Rogan described the broader phenomenon without restraint. Universities, he said, have become "cult camps" where students get locked into identities and try to sound profound without life experience.

"If I was going to try to destroy the country, that's how I would do it... I would radicalize the kids, give them the stupidest ideas... Boys can be girls. Girls can be boys... 'Queers for Palestine.' Death to the Jews." He added: "You guys are doing nonsense. You go to cult camp. You're indoctrinating people."

At Columbia, occupiers who had broken into campus buildings demanded food and water as "basic humanitarian aid," comparing themselves to refugees. PhD student Johannah King-Slutzky asked, "Do you want students to die of dehydration and starvation or get severely ill even if they disagree with you?" The performance collapsed under mockery once the NYPD cleared the building.

The ideological capture reaches the sciences. A survey of 200 UK university scientists found only 58 percent would say sex is binary; 42 percent refused. Nearly two-thirds said gender is fluid.

Language itself is rewritten. The University of the Arts London erased "woman" from maternity and menopause policies, declaring the processes apply "irrespective of gender" and that "not all pregnant people are women."

The University of North Carolina issued an inclusive language guide that discouraged "mother" and "father" in favor of "guardian" and purged words containing "man."

Stanford's "Elimination of Harmful Language Initiative" proposed adding "American" to its blacklist as too U.S.-centric, recommending "U.S. citizen" instead.

Stanford University has deemed the word "American" to be harmful language.

pic.twitter.com/gclBOoE8Sn

— Ian Miles Cheong (@ianmiles) December 21, 2022

These are not isolated excesses. They are the logical output of institutions that treat useful skills as secondary to political formation.

Students graduate with expensive credentials that signal ideological reliability rather than competence, then discover the economy does not share their self-assessment.

The resulting bitterness is redirected at capitalism, borders, biological reality, and anyone still willing to call a woman a woman.

ASU's content-creation major is simply the newest exhibit. It packages the attention economy as an academic discipline, charges premium tuition for skills freely available online, and sends graduates into a labor market that will judge them by results rather than feelings.

When those results disappoint, the university will have already collected its fees and moved on to the next cohort of future radicals. The rest of the country is left paying the social cost of an education system that prioritizes 'branding' over building anything of lasting value.

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