StubHub Shares Plunge As Weak Outlook Fuels Fears World Cup Pulled Spending Forward

StubHub shares plunged 20% in premarket trading as uncertainty surrounding its second-half outlook fueled concerns that World Cup demand temporarily pulled forward discretionary spending on entertainment and events.

..back near four month lows...

StubHub's second-quarter results were mixed. Revenue climbed 33% to $573.1 million, beating the $513.3 million Bloomberg consensus estimate, while adjusted EBITDA of $105.7 million also topped expectations. Earnings per share were flat, missing the 9-cent consensus estimate.

2Q26 Earnings Snapshot:

• Adjusted EBITDA: $105.7 million; estimate: $101.7 million
• EPS: $0; estimate: $0.09
• Revenue: $573.1 million; estimate: $513.3 million

The key takeaway from BMO Capital Markets analyst Brian Pitz was that StubHub delivered a "strong" second quarter:

STUB reported strong 2Q26 results, with GMS, revenue, and adjusted EBITDA all coming in ahead of consensus by 24%, 12%, and 10%, respectively. Year-over-year GMS grew 34% to a record $3.1B, revenue grew 33% to $573.1M, and adjusted EBITDA grew 94% to $105.7M. Management raised FY26 guidance for GMS to $10.1-10.3B, 2% above consensus at the midpoint, and reiterated adjusted EBITDA guidance of $400-420M, 2% below consensus at the midpoint. Maintain Outperform rating and $15 target price.

Continued Strong Marketplace Momentum: STUB delivered another quarter of strong growth, supported by robust global demand for live events, continued leadership in the secondary ticketing market, and elevated World Cup-related activity. GMS increased 34% YoY to $3.1B, while revenue grew 33% to $573M. Profitability expanded meaningfully, with the adjusted EBITDA margin improving 580 bps YoY to 18.4%.

Improving the Balance Sheet to Support Growth Investments: Strong earnings growth and cash generation continue to strengthen the balance sheet while preserving capacity for future growth investments. The company reduced debt by an additional $200M YTD, including $100M repayments in both May and July. Over the past 12 months, total debt has been reduced by $1.1B. As a result, net leverage declined to 3.0x trailing 12-month adjusted EBITDA as of June 2026, compared with 4.5x at year-end 2025, generating approximately $73M in annualized interest expense savings.

International Business Remains Robust: International sales growth exceeded North American growth during the quarter, albeit from a smaller base, underscoring the company's expanding global footprint and sustained demand for live events outside the U.S. During the World Cup, fans from more than 150 countries purchased tickets through STUB, and roughly one in seven tickets was purchased by buyers outside the U.S. and Canada.

Updated 2026E Outlook: Reflecting stronger-than-expected 2Q performance, STUB increased its full-year 2026E GMS outlook to $10.1-10.3B, 2% above consensus at the midpoint. STUB reiterated adjusted EBITDA guidance of $400-420M, demonstrating confidence in its profitability outlook while continuing to invest in growth initiatives.

BMO Model Updates: We are fine-tuning our 2026E and 2027E estimates, with GMS rising slightly to $10.3B and $11.3B from $10.0B and $11.1B, respectively, and revenue declining to $2.04B and $2.27B from $2.10B and $2.49B. Adjusted EBITDA rises to $415.3M and $568.3M from $415.1M and $565.8M.

But it was only on the earnings call that management acknowledged uncertainty over whether the World Cup temporarily pulled forward discretionary spending. This prompted BMO to lower its 2026 revenue estimate to $2.04 billion from $2.1 billion while slightly raising its adjusted EBITDA forecast to $415.3 million.

And if demand was pulled forward, another question looms: How many consumers relied on buy now, pay later services to finance their ticket purchases?