Apple announces significant price increases for MacBooks, iPads, more

Published Jun 25, 2026 • 12:43 PM

The short version

MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099).
Other impacted products include MacBook Pro, iPad, iPad Air, and many more. iPhone, Apple Watch, and AirPods pricing is unchanged.

Apple has raised prices across the board for many of its products today. MacBook Neo now starts at $699 (up from $599), while MacBook Air now starts at $1299 (up from $1099). Other impacted products include MacBook Pro, iPad, iPad Air, and many more.

iPhone, Apple Watch, and AirPods pricing is unchanged.

Read the full story at 9to5MacOriginal

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