Should Apple get out of the ad business altogether? [Poll]
9to5Mac
Published
![Should Apple get out of the ad business altogether? [Poll]](https://i0.wp.com/9to5mac.com/wp-content/uploads/sites/6/2026/07/Should-Apple-get-out-of-the-ad-business-altogether.jpg?resize=1200%2C628&quality=82&strip=all&ssl=1)
The short version
- That letter has been removed from the company’s website ahead of ads coming to Apple Maps for the first time.
- Apple commenter John Gruber has suggested that incoming CEO John Ternus should pull the plug on this and the rest of the company’s ad business …
The story
An open letter written by Tim Cook back in 2014 contrasted Apple with ad-funded services where customers are the product. That letter has been removed from the company’s website ahead of ads coming to Apple Maps for the first time.
Apple commenter John Gruber has suggested that incoming CEO John Ternus should pull the plug on this and the rest of the company’s ad business …
Related Markets
All MarketsApple Inc.
AAPL
View full chart →
View Full Chart
View full chart →
View Full Chart
Market data may be delayed. Not financial advice.
How other outlets covered this
Compare allAlto found this story at 2 outlets. Same event, different framing — compare the headlines.
How this story developed
Full timelineAlto has tracked this across 2 days of coverage from 2 outlets.
- Should Apple get out of the ad business altogether? [Poll]You are here
Powered by Gab AI
The Story At A Glance
Reading this article now — analysis appears below
Reading the article
💡 AI analysis provides alternative perspectives on current events
