A new ceramic Apple Watch could go on sale soon

Bloomberg’s Mark Gurman wrote today that Apple is planning a return of the much-beloved ceramic Apple Watch. In fact, Gurman says a new ceramic Watch could go on sale as soon as this year.
The ceramic watch option was last offered in 2019 as the ‘Apple Watch Edition Series 5’, back when it still used the Edition branding for its more premium watches featuring higher-end materials.
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- • Apple may reintroduce a ceramic case for the Apple Watch this year.
- • Ceramic was previously used in the premium Edition Series 5 in 2019.
- • Current premium models utilize titanium instead of ceramic.
Apple shifted its high-end material focus from ceramic to titanium in recent years.
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