Scoop: Democrat Senate Super PAC targets 4 Republican seats
The short version
- Why it matters: The new reservations offer a roadmap to where Democrats think they can flip seats. Republicans' last major advertising reservation was aimed largely at defending incumbents…
- By the numbers: Senate Majority PAC, the super PAC aligned with Senate Minority Leader Chuck Schumer, is expanding its footprint in four battlegrounds. Ohio: $24 million more behind former Sen.…
- What they're saying: "Injecting new resources into the four most competitive Senate races shows just how clearly the battleground map has shifted toward Democrats," Senate Majority PAC spokesperson…
- Zoom out: Senate Leadership Fund, the super PAC aligned with Republicans and Majority Leader John Thune, remains significantly better capitalized. As of the end of June…
- What's next: Wednesday's announcement won't be SMP's last. The group expects to make additional TV reservations before Election Day and isn't disclosing its digital spending plans. In April…
The story
The Democrats' main Senate super PAC is booking another $54 million in TV ads for the midterm campaign's final stretch, targeting four Republican-held seats.
Why it matters: The new reservations offer a roadmap to where Democrats think they can flip seats.
- Republicans' last major advertising reservation was aimed largely at defending incumbents — and protecting the GOP "red wall" to preserve their majority.
By the numbers: Senate Majority PAC, the super PAC aligned with Senate Minority Leader Chuck Schumer, is expanding its footprint in four battlegrounds.
- Ohio: $24 million more behind former Sen. Sherrod Brown, bringing its total reservation to $60 million.
- Iowa: $17 million more for state Sen. Josh Turek, increasing the total to $30.5 million.
- North Carolina: $11 million more for former Gov. Roy Cooper, increasing the reservation to $42.5 million.
- Alaska: $2 million more behind former Rep. Mary Peltola, bringing the cycle total to $11 million.
What they're saying: "Injecting new resources into the four most competitive Senate races shows just how clearly the battleground map has shifted toward Democrats," Senate Majority PAC spokesperson Lauren French said.
Zoom out: Senate Leadership Fund, the super PAC aligned with Republicans and Majority Leader John Thune, remains significantly better capitalized.
- As of the end of June, Senate Leadership Fund reported $238 million in cash on hand, compared with $126 million for Senate Majority PAC.
What's next: Wednesday's announcement won't be SMP's last. The group expects to make additional TV reservations before Election Day and isn't disclosing its digital spending plans.
- In April, SLF announced plans to spend $342 million for the cycle across all platforms, including get-out-the-vote operations.
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