REI Faces Massive Backlash for AI-Generated Bike Ad, Blames Meta

Published Jun 27, 2026 • 2:35 PM

Outdoor retail giant REI Co-op has pulled an Instagram advertisement after massive consumer backlash, claiming Meta's generative AI tools transformed a professional product photo into a bizarre image featuring a bicycle with handlebars at both ends.

The post REI Faces Massive Backlash for AI-Generated Bike Ad, Blames Meta appeared first on Breitbart.

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Saturday, Jun 27
- REI Faces Massive Backlash for AI-Generated Bike Ad, Blames MetaYou are here
Friday, May 8
- California dysfunction puts backlash on the ballotAxios

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