How Apple Lost Its Cool (And How It Can Get It Back)

Published Sep 3, 2026 • 4:22 PM

Mashable's Tech Editor Timothy Beck Werth takes us through 40 years of Apple by the 7 ads that defined it's meteoric rise.

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Thursday, Sep 3
- Futures Flat As Yields Ignore Oil MeltupZeroHedge
- How Sonos rebooted itselfThe Verge
- How Apple Lost Its Cool (And How It Can Get It Back)You are here
Tuesday, Sep 1
- Futures Tumble As Global Yields Hit Multi-Year HIgh, Oil Jumps On Iran EscalationZeroHedge
Wednesday, Aug 26
- Futures Flat Ahead Of Key PCE Report, Nvidia EarningsZeroHedge
Monday, Aug 17
- Futures Rise On Fresh Push Higher In Tech ZeroHedge
- It’s about ethics in journalism, with Ben SmithThe Verge

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