Bob Iger’s Disney wanted Apple, Twitter, and 007

The Verge
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Bob Iger’s Disney wanted Apple, Twitter, and 007
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You can’t always get what you want. | Photo by Tommaso Boddi/Variety via Getty Images

Bob Iger's tenure as CEO of Disney came to an end a few months ago, after two decades of leading the entertainment giant through some of its most pivotal transformations and acquisitions. Iger, in an exit interview with The Financial Times, has now confirmed some significant efforts that didn't pan out, such as walking away from buying Twitter, being snubbed by Apple, and losing out on the James Bond franchise.

According to Iger, Disney came close to buying Twitter from co-founder Jack Dorsey "at a very attractive price," sometime prior to Elon Musk buying the social media platform in 2022 and changing its name to X. Iger had plans to turn …

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The Story At A Glance
  • • Bob Iger failed to acquire Twitter, Apple, and the James Bond franchise during his tenure.

  • • Disney withdrew from the Twitter deal due to concerns over distraction before Elon Musk's takeover.

  • • Amazon secured the James Bond franchise by acquiring MGM, blocking Disney's expansion.
Context
Bob Iger led Disney through massive acquisitions like Pixar and Marvel before stepping down in 2026. His exit interview reveals missed opportunities to consolidate even more global media power.

Christian Perspective
The pursuit of total media dominance by corporations like Disney often serves to promote secular and anti-Christian agendas. When these entities fail to consolidate, it prevents a single monolithic entity from controlling the cultural narrative. This fragmentation can provide breathing room for traditional values to persist.

Implications
The struggle for control over platforms like X and major film franchises shows that the battle for the American mind is being fought through corporate ownership. As these giants compete, the influence of progressive ideology may fluctuate depending on which leader holds the reins. This instability is a direct result of prioritizing profit over the moral health of the nation.

Broader Trends
We are seeing a massive consolidation of power among globalist elites who use media to reshape society. The shift of Twitter to Elon Musk represents a rare disruption of the controlled narrative used to marginalize traditionalists. This competition between tech and media titans reflects the chaotic state of a decaying liberal order.

Takeaway
Christians must remain vigilant and not rely on corporate entities to protect their values. We should support leaders like Musk who challenge the gatekeepers of information. True cultural strength comes from building our own institutions rather than hoping for benevolence from secular conglomerates.

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