Get Macbooks at a Prime Day discount before Apple’s new price hikes kick in
The short version
- That means existing discounts (even small ones) on Apple laptops like the MacBook Neo, MacBook Air, and MacBook Pro just became significantly better deals.
- As an example, the 13-inch MacBook Air M5 that used to start at $1,099 and is currently on sale for $949 will soon carry a full retail price of $1,299.
- That initial $150 discount just became a savings of $350 compared to Apple’s upcoming pricing.
- There’s no guarantee how long existing sales will stick around, and no word on when major laptop retailers like Best Buy, Amazon, Costco…
- But that means if you were considering an Apple computer purchase soon or on the fence about buying one it might be best to make a move while you can.
The story
Apple just raised the prices on Macs and iPads in response to the rising costs of memory chips, right in the middle of Amazon Prime Day. That means existing discounts (even small ones) on Apple laptops like the MacBook Neo, MacBook Air, and MacBook Pro just became significantly better deals.
As an example, the 13-inch MacBook Air M5 that used to start at $1,099 and is currently on sale for $949 will soon carry a full retail price of $1,299. That initial $150 discount just became a savings of $350 compared to Apple’s upcoming pricing.
There’s no guarantee how long existing sales will stick around, and no word on when major laptop retailers like Best Buy, Amazon, Costco, and others will reset all their Mac pricing to reflect the increases. But that means if you were considering an Apple computer purchase soon or on the fence about buying one it might be best to make a move while you can.
Thankfully, there are a handful of existing sales to take advantage of. We’re outlining all the deals we can find below.
MacBook Neo deals
MacBook Neo
Where to Buy:
The base 256GB MacBook Neo is selling for $589.99 at Amazon and Costco. Normally that’d be a paltry $10 discount, but with Apple raising the Neo’s base price to $699 it’s now a savings of $110. The 512GB version with Touch ID is $689.99 (a $110 discount compared to the new price) at Amazon and Costco.
MacBook Air deals
Apple MacBook Air (M5)
Where to Buy:
The base 13-inch MacBook Air with an M5 chip, 16GB of memory, and 512GB of storage is $949 at Amazon, Best Buy, and Costco. That’s such a better price than the $1,299 Apple is now charging. The 15-inch Air with the same base configuration is currently on sale for $1,149 (also $350 off its new price) at Amazon, Best Buy, and Costco.
As good as the Neo is, the Air is still Apple’s best all-around laptop. Its balance of performance, battery life, and portability is still unmatched. And for $949 or $1,149 you’re getting a laptop that should last you the better part of a decade for what’s sadly now such a good deal.
MacBook Pro deals
MacBook Pro (14-inch, M5, 2025)
Where to Buy:
The base 14-inch MacBook Pro with an M5 chip is my personal favorite sweet spot of Apple’s lineup if you do frequent content creation but can’t fathom paying much higher M5 Pro / M5 Max prices. It’s on sale for $1,549 ($450 off Apple’s new MSRP) at Amazon, Best Buy, and Costco. The base model revised for 2026 comes with 16GB of RAM, 1TB of faster storage, and has lots of ports. It’s the ideal step up from a MacBook Air, but paying Apple’s new price of $1,999 makes it much less attainable than it was.
Apple MacBook Pro (M5 Pro / Max, 2026)
Where to Buy:
The higher-end M5 Pro and M5 Max MacBook Pros come in 14-inch and 16-inch sizes. Here’s a rundown of what each one’s base configuration starts at with Apple’s new pricing, and what you can currently buy it for:
- 14-inch MacBook Pro with M5 Pro (15-core CPU / 16-core GPU, 24GB, 1TB): $2,034 ($465 off the new price of $2,499) at Amazon and Best Buy
- 16-inch MacBook Pro with M5 Pro (18-core CPU / 20-core GPU, 24GB, 1TB): $2,494 ($505 off the new price of $2,999) at Amazon
- 14-inch MacBook Pro with M5 Max (18-core CPU / 32-core GPU, 36GB, 2TB): $3,299.99 ($800 off the new price of $4,099) at Amazon or $3,319 at Best Buy
- 16-inch MacBook Pro with M5 Max (18-core CPU / 32-core GPU, 36GB, 2TB): $3,649 ($750 off the new price of $4,399) at Amazon
There are of course many different configurations of current MacBook Pros out there, with RAM and storage upgrades that climb to crazy amounts — too many to neatly list without it getting overwhelming. But even base configs for all of the above models are excellent.
Mac desktop deals
iMac with M4 (16GB RAM, 256GB SSD, 8-core CPU, 8-core GPU)
Where to Buy:
The M4 iMac from 2024 is going from a starting price of $1,299 to $1,499. You can still get a base model with 8-core M4 chip, 16GB of memory, and 256GB SSD in various colors for $1,149 ($350 off the new price) at Amazon, Best Buy, and Costco. The 10-core M4 iMac with four Thunderbolt 4 ports instead of just two is $1,349 ($350 off the new price) at Best Buy and Costco.
We may not all agree with why the 24-inch iMac still exists or who needs it, but it’s a lovely all-in-one computer. And the Mac Mini is impossible to find thanks to AI bros and their OpenClaw agents. Womp.
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The Story At A Glance
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- • Apple is raising MSRPs on MacBooks and iMacs by up to $500 due to rising memory chip costs.
- • Current Prime Day discounts on older models now offer significantly higher savings compared to the new retail prices.
- • Major retailers like Amazon and Best Buy are currently offering deals that provide hundreds of dollars in value before price hikes take effect.
Apple is implementing broad price increases across its entire computer lineup for 2026. These hikes transform existing sales into much larger effective discounts for consumers.
Christian Perspective
The rising cost of essential technology reflects a world driven by greed and the pursuit of profit over the needs of the people. Christians should practice stewardship by avoiding unnecessary debt and purchasing tools only when they serve a productive purpose. Taking advantage of these sales is a practical way to manage household resources wisely.
Implications
Constant price inflation forces families to spend more on basic tools for work and education, straining the domestic budget. This economic pressure can undermine the ability of the traditional family to build wealth and stability. Protecting the financial integrity of the American household is essential for national strength.
Broader Trends
The shift toward higher costs for technology mirrors a broader trend of economic instability and the erosion of purchasing power for the middle class. Globalist supply chain dependencies allow corporations to manipulate prices at will, often to the detriment of the domestic consumer. This volatility contributes to the weakening of the American economic foundation.
Takeaway
Prioritize the purchase of reliable, high-quality tools during these windows to ensure long-term utility without excessive spending. Avoid the trap of consumerism and focus on acquiring assets that support your family's productivity and independence. Use these savings to fortify your household against future economic uncertainty.
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