Apple skips the base iPhone 18 at its fall launch event

Published Sep 9, 2026 • 6:19 PM

The short version

At its "surprise and shine" event today, the company revealed the iPhone 18 Pro and Pro Max , alongside a new foldable iPhone Duo .
Rumors had suggested Apple would only launch premium iPhones this fall, with the base model slipping to next spring.
Memory and chip shortages likely contributed to the delay, putting pressure on pricing and forcing Apple to prioritize higher-priced iPhone models that have larger profit margins.
Both the iPhone 18 Pro and Pro Max are $100 more this year than the previous models.
A new iPhone Air and m … Read the full story at The Verge.

The successor to the iPhone 17 isn’t arriving this fall. | Photo by Amelia Holowaty Krales / The Verge

Apple is taking the unusual step of skipping the base iPhone 18 this fall. At its "surprise and shine" event today, the company revealed the iPhone 18 Pro and Pro Max, alongside a new foldable iPhone Duo. But the base iPhone 18 was a no-show. Rumors had suggested Apple would only launch premium iPhones this fall, with the base model slipping to next spring.

Memory and chip shortages likely contributed to the delay, putting pressure on pricing and forcing Apple to prioritize higher-priced iPhone models that have larger profit margins. Both the iPhone 18 Pro and Pro Max are $100 more this year than the previous models.

A new iPhone Air and m …

Read the full story at The Verge.

Read the full story at The VergeOriginal

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