Foldable iPhone Production Reportedly Limited Ahead Of Launch

Apple is expected to unveil its first, long-awaited foldable iPhone next Wednesday at its product event in Cupertino, California. Rumored to be called the iPhone Ultra, the device could start at more than $2,000, with MacRumors estimating that the new iPhone could cost as much as $2,499.

Apple analyst Ming-Chi Kuo expects the company to introduce the foldable alongside the iPhone 18 Pro lineup, although Nikkei Asia reports that manufacturing constraints could delay preorders.

Sources deep within Apple's supply chain told the Japanese outlet that production lines for the foldable iPhone are producing only a few hundred units per day as the company works to meet its extremely high quality-control standards.

"Apple has very high quality requirements and added an extra trial run in August ahead of actual production. However, production is ramping up slowly, with output currently at only a few hundred units a day in late August. That initial volume could be challenging to meet market demand," one supply-chain manager told the outlet.

The simple production math is absolutely brutal. Apple has reportedly targeted production of between 8 million and 10 million foldable iPhones this year. Even at 500 units per day, the current production rate would yield fewer than 200,000 phones over the course of a year.

The iPhone Ultra is now said to feature MagSafe charging after all.

Previous leaks suggested Apple was skipping this feature on their first foldable due to space constraints. pic.twitter.com/95EomHTV9c

— AppleTrack (@appltrack) September 2, 2026

Separately, Kuo expects manufacturing constraints to delay preorders until the fourth quarter. That would mirror the 2017 rollout of the iPhone X, which was unveiled in September but did not become available for preorder until late October.

Next week's unveiling will be the first major product showcase under CEO John Ternus, the longtime hardware chief who succeeded Tim Cook last Tuesday. Cook has moved into the executive chairman role after leading Apple for 15 years.

Late this week, Brandon Nispel, an equity research analyst at KeyBanc Capital Markets, published a note to clients outlining what to expect at next week's launch event:

We think Apple's Sept. 9 iPhone launch event is likely a negative catalyst for shares where we likely learn the main unknown, iPhone pricing, neither of which we think hold positive implications. We think either: 1) a larger price increase can soften gross margin pressure, but likely will impact unit volumes and bring "sticker shock"; or 2) prices are raised more selectively, amplifying the focus on gross margins, and a possible need to raise prices again in the future; we don't think either is a great outcome. Apple's Sept. event is typically followed by modest negative reaction to shares.

What do we expect to be announced?

We expect 3 new iPhones: iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Fold/Ultra.

iPhone 18 Pro

The iPhone 18 Pro is expected to maintain the same 6.3 inch display as the iPhone 17 Pro, while moving to an A20 Pro processor, vs. the A19 Pro chip in the 17 Pro. The A20 Pro should provide better performance and power efficiency when compared to the iPhone 17 Pro, while Apple's C2 modem is expected to improve battery life when using cellular data and improve performance in congested coverage areas. The smartphone is also set to be equipped with an upgraded variable aperture camera allowing users to adjust the amount of light passes through the camera lens. Additionally, the iPhone will have a 4,288mAh battery vs. 4,252mAh in the iPhone 17 Pro.

iPhone 18 Pro Max

The iPhone 18 Pro Max is expected to maintain the same 6.9 inch display as the 17 Pro Max, similarly moving to the A20 Pro processor, and includes a 5,567mAh battery compared to the 5,088mAh battery in the 17 Pro Max, which may increase the thickness of the iPhone. The Pro Max is also expected to include the new variable aperture camera.

iPhone Fold/Ultra

Apple is expected to release its first ever foldable iPhone, which is expected to have a 5.5 inch display when closed and a 7.8 inch display when opened. The Ultra may include the A20 Pro processor, C2 modem, a titanium frame, and the Company will bring back Touch ID on the side of the device rather than having Face ID. It is anticipated to be Apple's thinnest iPhone yet at ~4.5mm, coming in roughly 1mm thinner than the iPhone Air, which was launched at last year's event. However, the phone is expected to come with a camera downgrade compared to the other models, with two rear cameras and no telephoto lens. The Fold/Ultra is also rumored to include two batteries, which could make it the largest battery capacity in an iPhone.

We expect 2 new Apple Watches: Apple Watch Series 12 and Watch Ultra 4.

We expect new AirPods.

We expect timing of iOS 27 launch timing to be solidified.

What's the typical reaction to the event?

We believe given Apple is one of the world's most well reported on companies, announcements at the event rarely are surprising to investors and it doesn't pay to be bullish going into the event. In the past 5 years, Apple's average stock performance the day the iPhone is announced is -0.72%, and T+5 day performance is -1.22%.

What's our view?

At this point, we expect iPhone 18 Pro and Pro Max builds of 73M in F4Q26/F1Q27, which compares to our estimate of 67.7M in the prior year, so on a like-for-like basis, we expect a higher number of iPhone 18 Pro/Pro Max builds vs. the iPhone 17. However, when including the iPhone 18 Fold/Ultra and the iPhone 17 base model, we see total iPhone 18 builds of 80M, vs. ~91M in the prior year, where we see declining unit volumes due to the lack of iPhone 18 base model. We suspect the decline in unit volume of ~12% is made up for with higher pricing due to mix as well as higher unit ASPs. We are factoring in iPhone Pro price increases of $150 to $1,249 and iPhone Pro Max price increases of $200 to $1,399, and assume a $2,199 price for the iPhone Fold/Ultra

Apple shares are up 17.7% year to date as of Friday's close.

The average 12-month price target among analysts tracked by Bloomberg is $329.91, representing roughly 3% upside from current levels.

Also next week, Chinese smartphone rival Huawei will release the latest generation of its trifold smartphone on Monday, just ahead of Apple's launch event.