RAMageddon just got extremely real
The short version
- With its famously generous margins and immense purchasing volume, it can afford to ride out price fluctuations in its supply chain in a way no other consumer tech company can.
- So when Apple raises prices across nearly all of its product lines, you know that shit is well and truly real.
- That's what happened earlier today: Apple increased pricing across Macs, iPads, HomePods, and even the Vision Pro.
- Prices jumped hundreds of dollars in many cases.
- The MacBook Neo's key feature - a $599 starting price - is now $699.
The story
As far as prices go, Apple is kind of a reverse canary in the coal mine.
With its famously generous margins and immense purchasing volume, it can afford to ride out price fluctuations in its supply chain in a way no other consumer tech company can. So when Apple raises prices across nearly all of its product lines, you know that shit is well and truly real.
That's what happened earlier today: Apple increased pricing across Macs, iPads, HomePods, and even the Vision Pro. Prices jumped hundreds of dollars in many cases. The MacBook Neo's key feature - a $599 starting price - is now $699. The iPhone appears to be safe for now, but I'd be sho …
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How other outlets covered this
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How this story developed
Full timelineAlto has tracked this across 2 days of coverage from 2 outlets.
- You won’t have long to get these iPad deals before Apple’s price hike - The VergeGoogle News
- Apple increases prices for Macs and iPads, blaming a shortage of memory chips - AP NewsGoogle News
- Apple stock plunges after raising prices on MacBooks, iPads amid global memory crisis - Yahoo FinanceGoogle News
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