Meta turns off the Instagram feature that users make AI deepfakes of public accounts

Published Jul 10, 2026 • 11:49 PM

The short version

The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission.
"Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference," Meta says in an…
"Our intent was to provide a useful creative tool and to give pe … Read the full story at The Verge.

Following significant backlash, Meta is turning off the feature it announced this week that let users generate AI images based on content from public Instagram accounts just by tagging them. The feature, as originally set up, meant that content from any public Instagram account could be used in AI creations without the account owner's permission.

"Earlier this week, we announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference," Meta says in an update to a blog post about its new Muse Image AI model. "Our intent was to provide a useful creative tool and to give pe …

Read the full story at The Verge.

Read the full story at The VergeOriginal

Related Markets

All Markets

Meta Platforms Inc.

How other outlets covered this

Compare all

Alto found this story at 3 outlets. Same event, different framing — compare the headlines.

How this story developed

Full timeline

Alto has tracked this across 4 days of coverage from 3 outlets.

Saturday, Jul 11
- Meta deactivates feature that let you generate AI images of any public Instagram accountEngadget
Friday, Jul 10
- Meta turns off the Instagram feature that users make AI deepfakes of public accountsYou are here
Wednesday, Jul 8
- Meta AI now lets people make deepfakes from public Instagram photos without explicit consent - NBC NewsGoogle News
Monday, Jul 6
- Inside the big business of the creator economy, with the agents making it happenThe Verge

The Story At A Glance

Reading this article now — analysis appears below

Reading the article

💡 AI analysis provides alternative perspectives on current events

Up next

Related coverage from across the outlets Alto indexes.

Google NewsMeta AI now lets people make deepfakes from public Instagram photos without explicit consent - NBC Newsabout 2 months ago

Discuss on GabFree to join, no account needed to read Ask Gab AIGet a second read on this story, privately

Questions Alto can answer

From this story — each link opens a live data page or a tool already filled in.

All tools All topics Source directory Story timelines Headline comparison Search Most read

From Gab Shop

Official merchandise. Every order funds free speech infrastructure.

Shop all

Gab Emblem America 250 T-Shirt

America 250 Liberty Bell T-Shirt

Go Home America for Americans T-Shirt

Deport Them All Garden Flag

Shop all products

Install Alto on your phone

Add Alto to your home screen for breaking news — no app store, no account.

Step 1Open alto.gab.com in SafariMust be Safari — not Chrome or in-app browsers
Step 2Tap the Share buttonSquare with an arrow, at the bottom of Safari
Step 3Tap "More"If you don’t see Add to Home Screen yet
Step 4Tap "Add to Home Screen"Scroll the share sheet if you need to
Step 5Tap "Add"Alto appears on your home screen like any other app.

gab

Talk Big Tech Where Big Tech Can't Reach

AI, surveillance, and censorship, covered by the people the platforms removed first.

What Makes Gab Different

We're not just another social network. We're a platform built on principles that matter.

Freedom of Speech & Reach

All First Amendment protected speech is welcome. No algorithmic throttling or shadow banning.

Family-Friendly Platform

We maintain a clean environment. Explicit adult content is strictly prohibited.

Western Nations Only

Third-world IPs are blocked. No scammers, no spam farms. Built for Western civilization.

Funded By Users

Our users are our investors and customers. You're not the product being sold.

Battle Tested

A decade of standing strong. Banned from app stores, banks—and still here.

American Owned & Operated

We reject foreign censorship demands. Built by Americans, for free people.

Support Alto & Gab

Alto is funded entirely by readers like you. Your donation helps us continue delivering curated news from a right-wing Christian Nationalist perspective, powered by Gab AI.