Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads

The short version
- According to Bloomberg 's Mark Gurman, it will work similar to a car lease, with options to upgrade to a new device early, or keep or return the device at the end of the lease.
- Gurman says Klarna will be Apple's financial backer for the new program, which will require a soft credit check to sign up.
- Apple Upgrade is reportedly slated to launch on July 28th, replacing the current iPhone Upgrade Program and standard financing for new iPhones with a program available for most…
The story
As component and RAM shortages drive prices higher, Apple is reportedly launching an "Apple Upgrade" program for leasing new devices. According to Bloomberg's Mark Gurman, it will work similar to a car lease, with options to upgrade to a new device early, or keep or return the device at the end of the lease. Gurman says Klarna will be Apple's financial backer for the new program, which will require a soft credit check to sign up.
Apple Upgrade is reportedly slated to launch on July 28th, replacing the current iPhone Upgrade Program and standard financing for new iPhones with a program available for most new iPhone, Mac, iPad, and Apple Watc …
Related Markets
All MarketsMarket data may be delayed. Not financial advice.
How other outlets covered this
Compare allAlto found this story at 3 outlets. Same event, different framing — compare the headlines.
How this story developed
Full timelineAlto has tracked this across 6 days of coverage from 3 outlets.
Powered by Gab AI
The Story At A Glance
Reading this article now — analysis appears below
💡 AI analysis provides alternative perspectives on current events