Apple launches ‘Upgrade’ program to lease new devices

Published Jul 28, 2026 • 12:23 PM

The short version

The service is launching today in the US, and works like a car lease - allowing users to keep a device at the end of their subscription period, pay off the device early…
This leasing program is rolling out just weeks after Apple hiked the prices of its MacBooks, iPads, and other devices in response to the ongoing memory and storage shortages.
While iPhones were spared, current Apple CEO Tim Cook warned last month that "the situation has … Read the full story at The Verge.

This image shows which Apple devices are included in its new leasing program. | Image: Apple

Apple has officially introduced "Apple Upgrade," a new leasing program that aims to make it easier to get your hands on the latest iPhone, Mac, iPad, and Apple Watch models. The service is launching today in the US, and works like a car lease - allowing users to keep a device at the end of their subscription period, pay off the device early, or upgrade early to a new model.

This leasing program is rolling out just weeks after Apple hiked the prices of its MacBooks, iPads, and other devices in response to the ongoing memory and storage shortages. While iPhones were spared, current Apple CEO Tim Cook warned last month that "the situation has …

Read the full story at The Verge.

Read the full story at The VergeOriginal

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Google NewsApple Stock Falls Nearly 2% Before Earnings as Upgrade Program Launches - finance.yahoo.comabout 2 months ago

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