"Really Bright Future": Wall Street's Big Bet on Booming Red America Escalates

Goldman Sachs is nearing a major milestone on its new Dallas campus, where the exterior of an 800,000-square-foot building is nearly complete and the Wall Street firm is preparing to begin work on the interior ahead of a planned January 2028 opening.

The project will consolidate two existing Goldman offices into a single campus and give the firm more room to expand in a city that is already its second-largest U.S. base after New York, with roughly 4,500 employees across North Texas. The roughly $500 million campus is designed for more than 5,000 workers and will be the largest office by square footage in Goldman's portfolio when it opens - larger than anything the firm occupies in Manhattan. Ericka Leslie, Goldman's chief administrative officer, recently inspected the site and said Dallas has so far lived up to the firm's expectations.

"I can't say it enough, I think Dallas is a great place to do business, it really is. The building is beautiful," Leslie told Fox Business.

"We're in two buildings now, we're going to be able to combine everybody into this state-of-the-art space, and it's right next to the Perot museum, and the city itself is very vibrant. So we're looking forward to it, and we're going to grow there," the Wall Street executive continued. "It's a growth opportunity for us inside of the United States, and it's a really vibrant place to do business."

"The outside of the building is mostly complete, and they have to do that in order to start fitting out the inside of the building and air conditioning it, so that will begin fairly shortly. We're looking for a launch around January 2028," she added.

However, January 2028 is running a little late versus Goldman's original plan. Dallas is so busy building that even Goldman has to wait in line for contractors.

"The project is mostly on time. It's slightly delayed, there's quite a bit of development going on in Dallas right now, and so we're seeing small delays," she said.

The math behind the move is straightforward. CEO David Solomon has noted that Goldman's headcount in New York has not grown in 20 years, while Dallas and Salt Lake City are where the firm is adding people.

Goldman is hardly alone in putting more people and money into Texas. Some of the biggest names in finance are expanding their presence in the state, adding offices and employees as Texas seeks to establish itself as a larger rival to traditional financial centers on the East Coast.

For example, Morgan Stanley is planning a permanent Dallas hub by 2031. Under a July 2026 resolution filed with the Dallas City Council, the firm plans to spend just over $587 million on a 708,000-square-foot building expected to house about 3,800 employees by the end of 2035. At least 25% of relocated or newly created positions are required to go to Dallas residents. That works out to roughly $829 per square foot, against about $625 for Goldman's campus.

Texas is also making a push into the infrastructure of financial markets themselves. The Texas Stock Exchange, backed by BlackRock, Citadel Securities, Charles Schwab and Goldman itself, raised $161 million, making it the most well-capitalized exchange applicant in U.S. history. The exchange went fully live in late July.

Meanwhile, Apollo Global Management is expanding farther south in Austin, which the firm selected for a new hub focused on innovation, emerging technology and its next phase of growth.

"At Apollo and Athene, we help meet the capital needs of companies and economies, while enabling people to retire with confidence. That mission has driven our innovation for more than three decades, and this new presence is a continuation of that DNA. Change is the only constant, and we'd rather lead it than react to it," Apollo CEO Marc Rowan said. "Austin lets us build the next generation of Apollo and Athene, including challenger models for parts of our own business, with the talent, technology and business environment already in place. That's why we chose Austin and Texas."